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2015-07-19   总浏览:1981

A reference library of research papers where Tobii's eye trackers have been used or mentioned within the field of marketing and consumer research.


Antúnez, L., Vidal, L., Sapolinski, A., Giménez, A., Maiche, A., & Ares, G. (2013). How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels. International Journal of Food Sciences and Nutrition64(5), 515–527. http://doi.org/10.3109/09637486.2012.759187




Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in the Center: Central Gaze Cascade Effect on Product Choice. Journal of Consumer Research39(4), 848–866. http://doi.org/10.1086/665984




Bojko, A., Buffardi, K., Lew, G., & Israelski, E. (2006). Eye Tracking Study on the Impact of the Manufacturer’s Logo and Multilingual Description on Drug Selection Performance. Proceedings of the Human Factors and Ergonomics Society Annual Meeting50(10), 1112–1116. http://doi.org/10.1177/154193120605001024




Buscher, G., Dumais, S. T., & Cutrell, E. (2010). The good, the bad, and the random: an eye-tracking study of ad quality in web search. In Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval (pp. 42–49). New York, NY, USA: ACM. doi:10.1145/1835449.1835459




Capozzo, D. (2008). Appeal of Web Page Layout and Characteristics Based on Age: Usability Research through Eye Tracking at Fidelity Investments Inc. (B.Sc). Worcester Polytechnic Institute.




Castagnos, S., Jones, N., & Pu, P. (2010). Eye-tracking product recommenders’ usage. In Proceedings of the fourth ACM conference on Recommender systems (pp. 29–36). New York, NY, USA: ACM. doi:10.1145/1864708.1864717




Chen, L., & Pu, P. (2010). Eye-Tracking Study of User Behavior in Recommender Interfaces. In P. D. Bra, A. Kobsa, & D. Chin (Eds.), User Modeling, Adaptation, and Personalization (pp. 375–380). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-13470-8_35




Cian, L., Krishna, A., & Elder, R. S. (2014). This Logo Moves Me: Dynamic Imagery from Static Images.Journal of Marketing Research51(2), 184–197. http://doi.org/10.1509/jmr.13.0023




Dufresne, A. (n.d.). Physiological measures, eye tracking and task analysis to track user reactions in user generated content.




Fox, D., Smith, A., Chaparro, B. S., & Shaikh, A. D. (2009). Optimizing Presentation of AdSense Ads within Blogs. Proceedings of the Human Factors and Ergonomics Society Annual Meeting53(18), 1267–1271. http://doi.org/10.1177/154193120905301822




Galesic, M., Tourangeau, R., Couper, M. P., & Conrad, F. G. (2008). Eye-Tracking Data New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding. Public Opinion Quarterly72(5), 892–913. doi:10.1093/poq/nfn059




Gentry, L. (2007). Marketing and eye-tracking machines: Research opportunities for an affordable tool. Retrieved from https://mospace.umsystem.edu/xmlui/handle/10355/29801




Giordano, D., Kavasidis, I., Pino, C., & Spampinato, C. (2012). Content based recommender system by using eye gaze data. In Proceedings of the Symposium on Eye Tracking Research and Applications(pp. 369–372). New York, NY, USA: ACM. doi:10.1145/2168556.2168639




Goldberg, J. H. (2012). Relating Perceived Web Page Complexity to Emotional Valence and Eye Movement Metrics. Proceedings of the Human Factors and Ergonomics Society Annual Meeting,56(1), 501–505. doi:10.1177/1071181312561104




Gomes, T., Fischer, J., & Ouzts, A. (n.d.). An Eye Tracking Approach to Consumers’ Preference to Private Label versus Public Label.




Hervet, G., Guérard, K., Tremblay, S., & Chtourou, M. S. (2011). Is banner blindness genuine? Eye tracking internet text advertising. Applied Cognitive Psychology25(5), 708–716. doi:10.1002/acp.1742




Hurley, R. A., Ouzts, A., Fischer, J., & Gomes, T. (2013). Effects of Private and Public Label Packaging on Consumer Purchase Patterns. Packaging Technology and Science, n/a–n/a. http://doi.org/10.1002/pts.2012




Hutcherson, D., Randall, R., & Ouzts, A. (n.d.). Shelf Real Estate: Package Spacing in a Retail Environment.




Investigating contributions of eye-tracking to website usability testing. (2005, May). Investigating contributions of eye-tracking to website usability testing (Ph.D). Wichita State University.




Justin W. Owens. (2011). Are Users Blind to Text Advertisements? Usability News. Retrieved from http://usabilitynews.org/are-users-blind-to-text-advertisements/




Kukkonen, S. (2005). Exploring eye tracking in design evaluation (pp. 119–126). Joining Forces.




Li, M., Yin, J., Lu, S., & Zhong, N. (2009). The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study. In N. Zhong, K. Li, S. Lu, & L. Chen (Eds.),Brain Informatics (pp. 96–105). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-04954-5_20




Lógó, E., Józsa, E., & Hámornik, B. P. (2010). Eye Tracking Analysis: Application in a Case Study of a Fast Moving Consumer Goods Product. Proceedings of Measuring Behavior 2010, 215–217.




Monique Peeters. (2010, March 15). Consumers’ information needs on e‐commerce websites (PhD). Hauge University of Applied Sciences, Hauge.




Odom, J. V., Bach, M., Brigell, M., Holder, G. E., McCulloch, D. L., Tormene, A. P., & Vaegan. (2009). ISCEV standard for clinical visual evoked potentials (2009 update). Documenta Ophthalmologica,120(1), 111–119. doi:10.1007/s10633-009-9195-4




OMalley, D., & Latimer, A. (2012). Gaining Perspective: The Effects of Message Frame on Viewer Attention to and Recall of Osteoporosis Prevention Print Advertisements. Journal of Health Psychology. Retrieved from http://hpq.sagepub.com/content/early/2012/11/26/1359105312456323.abstract




Panic, K., Cauberghe, V., & De Pelsmacker, P. (2010). Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement. ESIC.




Pieters, R. (2008). A Review of Eye-Tracking Research in Marketing. Review of Marketing Research4, 123–147. http://doi.org/10.1108/S1548-6435(2008)0000004009




Popa, L., Selejan, O., Scott, A., Mureşanu, D. F., Balea, M., & Rafila, A. (2015). Reading beyond the glance: eye tracking in neurosciences. Neurological Sciences. doi:10.1007/s10072-015-2076-6




Purucker, C., Sprott, D. E., & Herrmann, A. (2013). Consumer response to car fronts: eliciting biological preparedness with product design. Review of Managerial Science. doi:10.1007/s11846-013-0116-2




Reutskaja, E., Nagel, R., Camerer, C. F., & Rangel, A. (2011). Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study. The American Economic Review101(2), 900–926. http://doi.org/10.1257/aer.101.2.900




Russell, M. (2005). Using eye-tracking data to understand first impressions of a website. Usability News,7(1), 1–14.




Russell, M. C. (2005). Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing.Usability News, (7.2).




Schmutz, P., Roth, S. P., Seckler, M., & Opwis, K. (2010). Designing product listing pages—Effects on sales and users’ cognitive workload. International Journal of Human-Computer Studies68(7), 423–431. doi:10.1016/j.ijhcs.2010.02.001




Suzuki, Y., Shirahada, K., Kosaka, M., & Maki, A. (2012). A new marketing methodology by integrating brain measurement, eye tracking, and questionnaire analysis. In 2012 9th International Conference on Service Systems and Service Management (ICSSSM) (pp. 770–773). doi:10.1109/ICSSSM.2012.6252344




Teixeira, T., Wedel, M., & Pieters, R. (2010). Emotion-induced engagement in internet video ads. Journal of Marketing Research49(2), 144–159.




Thackston, K., Pham, A., Galvarino, J., & Ouzts, A. (n.d.). Consumer Purchasing Based on Packaging Structural Design/Product Visual Display in a Retail Environment.




Tonkin, C., Ouzts, A. D., & Duchowski, A. T. (2011). Eye tracking within the packaging design workflow: interaction with physical and virtual shelves. In Proceedings of the 1st Conference on Novel Gaze-Controlled Applications (pp. 3:1–3:8). New York, NY, USA: ACM. http://doi.org/10.1145/1983302.1983305




Vu, K.-P. L., Garcia, F. P., Nelson, D., Sulaitis, J., Creekmur, B., Chambers, V., & Proctor, R. W. (2007). Examining User Privacy Practices While Shopping Online: What Are Users Looking for? In M. J. Smith & G. Salvendy (Eds.), Human Interface and the Management of Information. Interacting in Information Environments (pp. 792–801). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_87




Vu, K.-P. L., Chambers, V., Garcia, F. P., Creekmur, B., Sulaitis, J., Nelson, D., … Proctor, R. W. (2007). How Users Read and Comprehend Privacy Policies. In M. J. Smith & G. Salvendy (Eds.), Human Interface and the Management of Information. Interacting in Information Environments (pp. 802–811). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_88




Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Now Publishers Inc.




PubMed entry. (n.d.). Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/21253437




Snapshot. (n.d.). Retrieved from http://pro.sagepub.com.proxy.kib.ki.se/content/50/10/1112




Full Text PDF. (n.d.). Retrieved from http://poq.oxfordjournals.org.proxy.kib.ki.se/content/72/5/892.full.pdf




Snapshot. (n.d.). Retrieved from http://poq.oxfordjournals.org.proxy.kib.ki.se/content/72/5/892




ScienceDirect Snapshot. (n.d.). Retrieved from http://www.sciencedirect.com/science/article/pii/S1071581910000157




ScienceDirect Full Text PDF. (n.d.). Retrieved from http://www.sciencedirect.com/science?_ob=MiamiImageURL&_cid=272548&_user=6991156&_pii=S1071581910000157&_check=y&_origin=article&_zone=toolbar&_coverDate=31-Jul-2010&view=c&originContentFamily=serial&wchp=dGLbVlt-zSkWb&md5=b5e3b58e7171ea46b92aeb750a3bce60&pid=1-s2.0-S1071581910000157-main.pdf




ACM Full Text PDF. (n.d.). Retrieved from http://dl.acm.org/ft_gateway.cfm?id=1835459&type=pdf




Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-13470-8_35




Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_87




The following values have no corresponding Zotero field:PB  - WORCESTER POLYTEC. (n.d.).




Snapshot. (n.d.). Retrieved from https://mospace.umsystem.edu/xmlui/handle/10355/29801




Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_88




Snapshot. (n.d.). Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/acp.1742/abstract?deniedAccessCustomisedMessage=&userIsAuthenticated=false




Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-04954-5_20




Full Text PDF. (n.d.). Retrieved from http://pro.sagepub.com/content/53/18/1267.full.pdf




Snapshot. (n.d.). Retrieved from http://pro.sagepub.com/content/53/18/1267.short




10.1177/1359105312456323. (n.d.).




Full Text PDF. (n.d.). Retrieved from http://pro.sagepub.com/content/56/1/501.full.pdf




Snapshot. (n.d.). Retrieved from http://pro.sagepub.com/content/56/1/501




JSTOR: Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 848-866. (n.d.). Retrieved from http://www.jstor.org/discover/10.1086/665984?uid=3738984&uid=2&uid=4&sid=21102575755337




Snapshot. (n.d.). Retrieved from http://usabilitynews.org/are-users-blind-to-text-advertisements/




IEEE Xplore Abstract Record. (n.d.). Retrieved from http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=6252344&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D6252344




How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels, International Journal of Food Sciences and Nutrition, Informa Healthcare. (n.d.). Retrieved from http://informahealthcare.com/doi/abs/10.3109/09637486.2012.759187




Full Text PDF. (n.d.). Retrieved from http://onlinelibrary.wiley.com/store/10.1002/pts.2012/asset/pts2012.pdf?v=1&t=hkuu94cz&s=89cddf43a27349d1c4824a8cacc0a138715ef991




Snapshot. (n.d.). Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/pts.2012/abstract
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