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tobii眼动技术相关论文

tobii眼动技术相关论文

市场与用户研究领域论文

2015-07-19   总浏览:1981

A reference library of research papers where Tobii's eye trackers have been used or mentioned within the field of marketing and consumer research.

 

Antúnez, L., Vidal, L., Sapolinski, A., Giménez, A., Maiche, A., & Ares, G. (2013). How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels. International Journal of Food Sciences and Nutrition64(5), 515–527. http://doi.org/10.3109/09637486.2012.759187

 

 

 

Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in the Center: Central Gaze Cascade Effect on Product Choice. Journal of Consumer Research39(4), 848–866. http://doi.org/10.1086/665984

 

 

 

Bojko, A., Buffardi, K., Lew, G., & Israelski, E. (2006). Eye Tracking Study on the Impact of the Manufacturer’s Logo and Multilingual Description on Drug Selection Performance. Proceedings of the Human Factors and Ergonomics Society Annual Meeting50(10), 1112–1116. http://doi.org/10.1177/154193120605001024

 

 

 

Buscher, G., Dumais, S. T., & Cutrell, E. (2010). The good, the bad, and the random: an eye-tracking study of ad quality in web search. In Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval (pp. 42–49). New York, NY, USA: ACM. doi:10.1145/1835449.1835459

 

 

 

Capozzo, D. (2008). Appeal of Web Page Layout and Characteristics Based on Age: Usability Research through Eye Tracking at Fidelity Investments Inc. (B.Sc). Worcester Polytechnic Institute.

 

 

 

Castagnos, S., Jones, N., & Pu, P. (2010). Eye-tracking product recommenders’ usage. In Proceedings of the fourth ACM conference on Recommender systems (pp. 29–36). New York, NY, USA: ACM. doi:10.1145/1864708.1864717

 

 

 

Chen, L., & Pu, P. (2010). Eye-Tracking Study of User Behavior in Recommender Interfaces. In P. D. Bra, A. Kobsa, & D. Chin (Eds.), User Modeling, Adaptation, and Personalization (pp. 375–380). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-13470-8_35

 

 

 

Cian, L., Krishna, A., & Elder, R. S. (2014). This Logo Moves Me: Dynamic Imagery from Static Images.Journal of Marketing Research51(2), 184–197. http://doi.org/10.1509/jmr.13.0023

 

 

 

Dufresne, A. (n.d.). Physiological measures, eye tracking and task analysis to track user reactions in user generated content.

 

 

 

Fox, D., Smith, A., Chaparro, B. S., & Shaikh, A. D. (2009). Optimizing Presentation of AdSense Ads within Blogs. Proceedings of the Human Factors and Ergonomics Society Annual Meeting53(18), 1267–1271. http://doi.org/10.1177/154193120905301822

 

 

 

Galesic, M., Tourangeau, R., Couper, M. P., & Conrad, F. G. (2008). Eye-Tracking Data New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding. Public Opinion Quarterly72(5), 892–913. doi:10.1093/poq/nfn059

 

 

 

Gentry, L. (2007). Marketing and eye-tracking machines: Research opportunities for an affordable tool. Retrieved from https://mospace.umsystem.edu/xmlui/handle/10355/29801

 

 

 

Giordano, D., Kavasidis, I., Pino, C., & Spampinato, C. (2012). Content based recommender system by using eye gaze data. In Proceedings of the Symposium on Eye Tracking Research and Applications(pp. 369–372). New York, NY, USA: ACM. doi:10.1145/2168556.2168639

 

 

 

Goldberg, J. H. (2012). Relating Perceived Web Page Complexity to Emotional Valence and Eye Movement Metrics. Proceedings of the Human Factors and Ergonomics Society Annual Meeting,56(1), 501–505. doi:10.1177/1071181312561104

 

 

 

Gomes, T., Fischer, J., & Ouzts, A. (n.d.). An Eye Tracking Approach to Consumers’ Preference to Private Label versus Public Label.

 

 

 

Hervet, G., Guérard, K., Tremblay, S., & Chtourou, M. S. (2011). Is banner blindness genuine? Eye tracking internet text advertising. Applied Cognitive Psychology25(5), 708–716. doi:10.1002/acp.1742

 

 

 

Hurley, R. A., Ouzts, A., Fischer, J., & Gomes, T. (2013). Effects of Private and Public Label Packaging on Consumer Purchase Patterns. Packaging Technology and Science, n/a–n/a. http://doi.org/10.1002/pts.2012

 

 

 

Hutcherson, D., Randall, R., & Ouzts, A. (n.d.). Shelf Real Estate: Package Spacing in a Retail Environment.

 

 

 

Investigating contributions of eye-tracking to website usability testing. (2005, May). Investigating contributions of eye-tracking to website usability testing (Ph.D). Wichita State University.

 

 

 

Justin W. Owens. (2011). Are Users Blind to Text Advertisements? Usability News. Retrieved from http://usabilitynews.org/are-users-blind-to-text-advertisements/

 

 

 

Kukkonen, S. (2005). Exploring eye tracking in design evaluation (pp. 119–126). Joining Forces.

 

 

 

Li, M., Yin, J., Lu, S., & Zhong, N. (2009). The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study. In N. Zhong, K. Li, S. Lu, & L. Chen (Eds.),Brain Informatics (pp. 96–105). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-04954-5_20

 

 

 

Lógó, E., Józsa, E., & Hámornik, B. P. (2010). Eye Tracking Analysis: Application in a Case Study of a Fast Moving Consumer Goods Product. Proceedings of Measuring Behavior 2010, 215–217.

 

 

 

Monique Peeters. (2010, March 15). Consumers’ information needs on e‐commerce websites (PhD). Hauge University of Applied Sciences, Hauge.

 

 

 

Odom, J. V., Bach, M., Brigell, M., Holder, G. E., McCulloch, D. L., Tormene, A. P., & Vaegan. (2009). ISCEV standard for clinical visual evoked potentials (2009 update). Documenta Ophthalmologica,120(1), 111–119. doi:10.1007/s10633-009-9195-4

 

 

 

OMalley, D., & Latimer, A. (2012). Gaining Perspective: The Effects of Message Frame on Viewer Attention to and Recall of Osteoporosis Prevention Print Advertisements. Journal of Health Psychology. Retrieved from http://hpq.sagepub.com/content/early/2012/11/26/1359105312456323.abstract

 

 

 

Panic, K., Cauberghe, V., & De Pelsmacker, P. (2010). Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement. ESIC.

 

 

 

Pieters, R. (2008). A Review of Eye-Tracking Research in Marketing. Review of Marketing Research4, 123–147. http://doi.org/10.1108/S1548-6435(2008)0000004009

 

 

 

Popa, L., Selejan, O., Scott, A., Mureşanu, D. F., Balea, M., & Rafila, A. (2015). Reading beyond the glance: eye tracking in neurosciences. Neurological Sciences. doi:10.1007/s10072-015-2076-6

 

 

 

Purucker, C., Sprott, D. E., & Herrmann, A. (2013). Consumer response to car fronts: eliciting biological preparedness with product design. Review of Managerial Science. doi:10.1007/s11846-013-0116-2

 

 

 

Reutskaja, E., Nagel, R., Camerer, C. F., & Rangel, A. (2011). Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study. The American Economic Review101(2), 900–926. http://doi.org/10.1257/aer.101.2.900

 

 

 

Russell, M. (2005). Using eye-tracking data to understand first impressions of a website. Usability News,7(1), 1–14.

 

 

 

Russell, M. C. (2005). Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing.Usability News, (7.2).

 

 

 

Schmutz, P., Roth, S. P., Seckler, M., & Opwis, K. (2010). Designing product listing pages—Effects on sales and users’ cognitive workload. International Journal of Human-Computer Studies68(7), 423–431. doi:10.1016/j.ijhcs.2010.02.001

 

 

 

Suzuki, Y., Shirahada, K., Kosaka, M., & Maki, A. (2012). A new marketing methodology by integrating brain measurement, eye tracking, and questionnaire analysis. In 2012 9th International Conference on Service Systems and Service Management (ICSSSM) (pp. 770–773). doi:10.1109/ICSSSM.2012.6252344

 

 

 

Teixeira, T., Wedel, M., & Pieters, R. (2010). Emotion-induced engagement in internet video ads. Journal of Marketing Research49(2), 144–159.

 

 

 

Thackston, K., Pham, A., Galvarino, J., & Ouzts, A. (n.d.). Consumer Purchasing Based on Packaging Structural Design/Product Visual Display in a Retail Environment.

 

 

 

Tonkin, C., Ouzts, A. D., & Duchowski, A. T. (2011). Eye tracking within the packaging design workflow: interaction with physical and virtual shelves. In Proceedings of the 1st Conference on Novel Gaze-Controlled Applications (pp. 3:1–3:8). New York, NY, USA: ACM. http://doi.org/10.1145/1983302.1983305

 

 

 

Vu, K.-P. L., Garcia, F. P., Nelson, D., Sulaitis, J., Creekmur, B., Chambers, V., & Proctor, R. W. (2007). Examining User Privacy Practices While Shopping Online: What Are Users Looking for? In M. J. Smith & G. Salvendy (Eds.), Human Interface and the Management of Information. Interacting in Information Environments (pp. 792–801). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_87

 

 

 

Vu, K.-P. L., Chambers, V., Garcia, F. P., Creekmur, B., Sulaitis, J., Nelson, D., … Proctor, R. W. (2007). How Users Read and Comprehend Privacy Policies. In M. J. Smith & G. Salvendy (Eds.), Human Interface and the Management of Information. Interacting in Information Environments (pp. 802–811). Springer Berlin Heidelberg. Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_88

 

 

 

Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Now Publishers Inc.

 

 

 

PubMed entry. (n.d.). Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/21253437

 

 

 

Snapshot. (n.d.). Retrieved from http://pro.sagepub.com.proxy.kib.ki.se/content/50/10/1112

 

 

 

Full Text PDF. (n.d.). Retrieved from http://poq.oxfordjournals.org.proxy.kib.ki.se/content/72/5/892.full.pdf

 

 

 

Snapshot. (n.d.). Retrieved from http://poq.oxfordjournals.org.proxy.kib.ki.se/content/72/5/892

 

 

 

ScienceDirect Snapshot. (n.d.). Retrieved from http://www.sciencedirect.com/science/article/pii/S1071581910000157

 

 

 

ScienceDirect Full Text PDF. (n.d.). Retrieved from http://www.sciencedirect.com/science?_ob=MiamiImageURL&_cid=272548&_user=6991156&_pii=S1071581910000157&_check=y&_origin=article&_zone=toolbar&_coverDate=31-Jul-2010&view=c&originContentFamily=serial&wchp=dGLbVlt-zSkWb&md5=b5e3b58e7171ea46b92aeb750a3bce60&pid=1-s2.0-S1071581910000157-main.pdf

 

 

 

ACM Full Text PDF. (n.d.). Retrieved from http://dl.acm.org/ft_gateway.cfm?id=1835459&type=pdf

 

 

 

Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-13470-8_35

 

 

 

Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_87

 

 

 

The following values have no corresponding Zotero field:PB  - WORCESTER POLYTEC. (n.d.).

 

 

 

Snapshot. (n.d.). Retrieved from https://mospace.umsystem.edu/xmlui/handle/10355/29801

 

 

 

Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-540-73354-6_88

 

 

 

Snapshot. (n.d.). Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/acp.1742/abstract?deniedAccessCustomisedMessage=&userIsAuthenticated=false

 

 

 

Snapshot. (n.d.). Retrieved from http://link.springer.com/chapter/10.1007/978-3-642-04954-5_20

 

 

 

Full Text PDF. (n.d.). Retrieved from http://pro.sagepub.com/content/53/18/1267.full.pdf

 

 

 

Snapshot. (n.d.). Retrieved from http://pro.sagepub.com/content/53/18/1267.short

 

 

 

10.1177/1359105312456323. (n.d.).

 

 

 

Full Text PDF. (n.d.). Retrieved from http://pro.sagepub.com/content/56/1/501.full.pdf

 

 

 

Snapshot. (n.d.). Retrieved from http://pro.sagepub.com/content/56/1/501

 

 

 

JSTOR: Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 848-866. (n.d.). Retrieved from http://www.jstor.org/discover/10.1086/665984?uid=3738984&uid=2&uid=4&sid=21102575755337

 

 

 

Snapshot. (n.d.). Retrieved from http://usabilitynews.org/are-users-blind-to-text-advertisements/

 

 

 

IEEE Xplore Abstract Record. (n.d.). Retrieved from http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=6252344&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D6252344

 

 

 

How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels, International Journal of Food Sciences and Nutrition, Informa Healthcare. (n.d.). Retrieved from http://informahealthcare.com/doi/abs/10.3109/09637486.2012.759187

 

 

 

Full Text PDF. (n.d.). Retrieved from http://onlinelibrary.wiley.com/store/10.1002/pts.2012/asset/pts2012.pdf?v=1&t=hkuu94cz&s=89cddf43a27349d1c4824a8cacc0a138715ef991

 

 

 

Snapshot. (n.d.). Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/pts.2012/abstract
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